Frequently asked questions

Epek Software Solutions is a Noida-based company that builds web and mobile software, secures it with VAPT (vulnerability assessment and penetration testing), manages data, and runs digital marketing: SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and managed Google and Meta campaigns. One team covers consulting through to execution.

We are based in Gaur City, Noida Extension, Gautam Buddha Nagar, Uttar Pradesh 201301, India, and we work with clients in India and internationally, delivering remotely across time zones.

SEO (Search Engine Optimization) earns higher rankings on search results pages. AEO (Answer Engine Optimization) gets your content extracted as a direct answer: featured snippets, People Also Ask, voice assistants and AI Overviews. GEO (Generative Engine Optimization) gets your brand cited inside answers generated by AI systems like ChatGPT, Perplexity and Gemini. They overlap (all three reward clear, structured, credible content), but each targets a different surface.

AEO is optimizing your content so answer engines can lift a direct answer straight from your page - the featured snippet, the AI Overview, the voice reply - rather than just linking to it. It relies on answer-first writing, question-shaped headings and structured data such as FAQ schema.

GEO is making your business the source that generative AI systems - ChatGPT, Perplexity, Google AI Overviews and Gemini - cite when they answer your customers. It focuses on clear entity definitions, citable factual content and presence across the sources large language models read.

On the front end we work in JavaScript with Angular and React; on the back end in Go and Python. For mobile we build cross-platform apps with React Native and Expo, and desktop apps with Tauri. For data we use SQL and MongoDB alongside Elasticsearch, OpenSearch and ClickHouse. We deploy to DigitalOcean, AWS, Azure or GCP with CI/CD and OpenTelemetry-based observability.

VAPT stands for Vulnerability Assessment and Penetration Testing. The assessment scans systematically for known weaknesses; the penetration test then attempts to exploit them like a real attacker. Together they show what is vulnerable and what is actually exploitable, delivered as a prioritised remediation report.

Yes. Alongside software, security and data work, we offer SEO, AEO, GEO and managed Google and Meta ad campaigns, so the software you ship and the marketing that grows it come from one team.

Use the quick form on our contact page (epek.in/contact/), or email [email protected], with your requirements. We reply with an approach and a quote, and align on your goals before any work begins.