Digital marketing
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is how you stay in the answer as buyers ask an AI instead of scrolling a results page. We make your business the source that ChatGPT, Perplexity, Google AI Overviews and Gemini cite.
What we do
Become the source AI quotes
Generative engines answer by pulling from content they can read, trust and attribute. GEO is the work of making yours the obvious pick.
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Content engines can quote
Clear, self-contained answers to the questions buyers ask, written so a model can lift them verbatim with a citation.
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Entity clarity and schema
Structured data and consistent, cross-referenced facts so engines know who you are and describe you correctly.
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Citation monitoring
We track which prompts surface you, how you are described, and grow your share of AI citations over time.
Why now
When AI names a vendor, make it you.
More buyer research now ends inside an AI answer that names a handful of options and never shows a results page. If a competitor is named there and you are not, the decision is made before you enter it. And these answers harden fast - the brands that earn citations now are the ones AI keeps naming. The window is open today; it will not stay that way.
FAQ
Frequently asked questions
What is generative engine optimization?
Generative Engine Optimization (GEO) is the practice of making your business the source that generative AI systems (ChatGPT, Perplexity, Google AI Overviews and Gemini) cite when they answer your customers' questions. Where SEO aims to rank a page, GEO aims to be quoted inside the answer the AI writes.
How is GEO different from SEO?
SEO earns a position on a results page a person then clicks. GEO earns a mention inside an answer an AI generates, often with no click at all. They overlap - both reward clear, credible, well-structured content - but GEO adds work on entity clarity, citable claims, and presence across the sources large language models read.
Which AI engines does GEO optimize for?
The ones your customers actually use to research and buy: ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot, plus open-source models like Llama, Mistral and DeepSeek and the newer reasoning models. The techniques carry across because they draw on similar signals.
How do you measure GEO results?
By tracking whether your brand appears (and how it is described) in AI answers for a defined set of buying-intent prompts, then watching that share of citations grow over time. We pair it with the referral traffic and conversions those answers drive.
Do I still need traditional SEO?
Yes. Generative engines lean heavily on the same web they always did, so strong SEO feeds GEO rather than replacing it. We run them together: the content that ranks in Google is usually the content an AI is willing to quote.
Contact
Tell us what you are building.
Write to us with your requirements or questions and we will come back to you.